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Editable footer

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Editable footer  

Allowing user to have customized footers for their emails 

User Problem Statement

As a user I would like a customized footer for my email instead of the basic Constant Contact version  

Business Problem Statement

We offer custom footers for an extra fee in an older 3rd generation editor but not in our new cross platform editor. We need to have this functionality to not only convert customers on the older editor to the new editor but we’d like the customers to be able to customize them on their own. Right now they have to call our support department and have them create the footer for an extra fee. 

Goals