The users want to send a marketing campaign to a specific subset of their contacts. They want to easily find those contacts, group them together, and target them with particular messages.
● Customers are requesting more advanced filtering and targeting for their contacts and are citing this missing functionality as a top reason for cancelling with us.
● Our competitors also have this functionality, so we believe we are not winning business because of this missing functionality as well.
What information do we have that indicates this is a problem needing to be solved?
● All major email competitors offer user defined segmentation
● Cancellation data
● Existing customer feedback
● Surveys
● Higher open rates for campaigns sent to segments
● Lower opt-out rates for campaigns sent to segments
● Higher click through rates for campaigns sent to segments
